A quiet obsession with the details.

Superdecor's product was premium — the brand looked like a contractor. Enquiries were slow, showroom conversion was low, and the founders were forced to compete on price.

We rebuilt the brand from the ground up: a refined identity system, a slower and more considered voice, an editorial website that presented rooms like stories, and a print collateral system for the showroom.

Enquiries doubled within three months. Average project size grew as buyers self-selected into a higher tier, and Superdecor stopped competing on price altogether.

Sunry's old identity was indistinguishable from every other consultancy in the region — same blue, same globe, same tagline about 'partnering for growth'.

A confident, editorial rebrand rooted in a single idea: 'The clarity of a clean spreadsheet, the depth of a long conversation.' Custom serif wordmark, disciplined grid, quiet colour.

Sunry moved upmarket. Average deal size tripled within two quarters and the client roster shifted from SMEs to funded scale-ups.

A rising creator with a strong voice but no cohesive brand. Content was performing, but every piece felt like it was made by a different person.

A tight personal brand system — one wordmark, one tone of voice, one visual language across YouTube, Instagram and the personal site. Reusable templates so consistency became easy, not exhausting.

52k new followers in six months. Sponsorship inbound tripled and rate cards doubled without a hard sell.

A founder with a beautiful formulation and no differentiation on shelf. The product was being passed over for cheaper, glossier competitors.

Naming, packaging system, editorial website and a launch campaign built around one insight: shoppers slow down when they can't immediately categorise something. We designed for the slow-down.

Average order value rose 215%. In-store staff report Lumexe is the SKU customers pick up and read the back of — the exact behaviour we designed for.